Digital Solutions

Today’s consumers are hit with thousands of ads every day; we live in a sensory overloaded digital world and we quickly learn to deflect and ignore much information. So, what stands out?

Evocative content marketing, according to Lora Kratchounova in her Forbes article, “The Era of Evocative Marketing Has Arrived—Are you Ready?” Kratchounova writes that “images, stories and other assets that cause viewers to feel a sense of nostalgia, anxiety or thirst for adventure” jump to the forefront of consumers’ interest levels. In other words, content that compels the buyer to feel is the best way to connect with prospects and future customers. Read the entire article for a better understanding of this concept and for ways to improve your evocative marketing approach.

Managing your online reputation is a key aspect to maintaining a successful business, and Search Engine Optimization (SEO) will help you do it. SEO incorporates key words, link building, relevant content, blog connection and social media presence, among other factors. A comprehensive SEO strategy will “improve your site’s exposure, drive qualified traffic, rank for relevant keywords, and eventually lead to potential conversions,” writes Jessica Wong. Read her entire article, “Improve Your Brand’s Online Reputation with SEO” for how to plan and implement strategies. Subscribe to Enterprise Technology International for more!

Mobile is a passing phase, right? You don’t need to lock down mobile management, because it’s no problem! Check out this ebook “10 reasons you don’t need #MDM” for a tongue-in-cheek look at the need to secure mobile devices. #IBM #IBMSecurity

Learn how a leading managed IT service provider increases operational efficiency and offers more reliable, secure services with #hybridmulticloud from #IBMStorage.

How can your university increase #networktraffic capacity to support distance learning surges? Enterprise Technology International recommends upgrading to a #Gigamon solution. Get this case study on how it helps University of South Carolina.

Your distributed employees need better app performance over #Azure. Read this eBook about how #Citrix SD-WAN and Microsoft have teamed to deliver the future-ready network that accelerates and secures app delivery, anywhere.

When Kasikorn Business-Technology Group needed a new way to support rising transaction volumes, the bank turned to #RedHat and containers. Get the story and contact Enterprise Technology International for help scaling your digital services.

When you use @Azure Hybrid Benefit, you can bring your own license to Azure to keep costs low. Learn more with this video about the benefits Church and Dwight discovered by moving to Azure:

@_MealsonWheels serves and nourishes community members across the country. When #MealsonWheels in Greenville adopted #security solutions from Microsoft 365 Business, both company and community prospered. Check out video for more.

Equip your servers with the resiliency needed to handle large amounts of traffic. Learn how Latin American banking leader Itaú Unibanco effectively handles thousands of transactions every second with @Microsoft Azure #SQLServer: