Acing the US Open digital experience
The US Open Tennis Championship is one of the most highly attended sporting events in the world. But more than 10 million tennis fans worldwide follow the tournament through the US Open app and website. To keep them coming back for more, the United States Tennis Association (USTA) works side-by-side with IBM to deliver a world-class digital experience. Read this case study to discover how IBM iX®, the experience design partner within IBM Consulting, helps the US Open stay on the cutting edge of customer experience with an open, flexible combination of hybrid cloud and AI, capable of transforming massive volumes of tennis data into meaningful insight.